AOL Editions - Tour

To get folks to experience how AOL's new iPad app can curate content according to your own ever-growing interests, we created this demo truck and toured it around the country. Thankfully, no one mistook it for Clifford the Big Red Dog.

More than 250,000 downloads in the first 90 days.

Agency: Heat
ACD: Jeff Guenther, Mark Lawson
AD: Jason Rosenberg
CW: Me