AOL Editions - Tour
To get folks to experience how AOL's new iPad app can curate content according to your own ever-growing interests, we created this demo truck and toured it around the country. Thankfully, no one mistook it for Clifford the Big Red Dog.
Aftermath:
More than 250,000 downloads in the first 90 days.
Team:
Agency: Heat
ACD: Jeff Guenther, Mark Lawson
AD: Jason Rosenberg
CW: Me