eBay Thanks You

For eBay's anniversary, we didn't want to make a dumb birthday cake logo. So, we made 6 documentary videos about the unsung heroes of the eBay success story - it's everyday users. Here are some of those.

Aftermath:
More than a million total YouTube views in the first month.
Increased subscriptions to eBay's YouTube page by 128%.
And some love on HuffPo, Hypebeast.

Praise:
- 2013 Clio - Bronze (Branded Entertainment & Content, Film)
- 2013 Webby Awards - Honoree; Branded Entertainment Scripted
- 2013 IAB Mixx - Gold; Online Commercial

Team:
Agency: DigitasLBi
ECD: Eric Dean
ACD: Adam Connelly, Amanda Hughes-Watkins
AD: Jason Rosenberg
Sr. CW: Me
CW: Brian Button

Producer: Gwen Barker Walker
Director: John X. Carey
Editor: Benjamin Entrup