EA Sports FIFA Soccer 12
To introduce the game to the U.S, we enlisted some of the game's biggest fans to show off the game's sub-culture already exists here. Then we put two controllers in their hands and things got weird.
2+ million YouTube views. Biggest game release in sports history. 59% over FIFA 11 sales. 31% over sales projection in North America.
2011 Webby Awards - Honoree; Film & Video, Sports