EA Sports FIFA Soccer 12
We enlisted some of the FIFA’s biggest fans to show off the game's competitive sub-culture of shit talking. Then we put two controllers in their hands. Their snark did the rest.
Aftermath:
2+ million YouTube views. Biggest game release in sports history. 59% over FIFA 11 sales. 31% over sales projection in North America.
Praise:
2011 Webby Awards - Honoree; Film & Video, Sports
Team:
Agency: Heat
CD: Nei Caetano
AD: Tofer Moran
CW: Me
Director: Thomas Beug (Steve vs. Hope); Me (Tim vs. Landon)
Editor: Phillip Velasco