EA Sports FIFA Soccer 12

To introduce the game to the U.S, we enlisted some of the game's biggest fans to show off the game's sub-culture already exists here. Then we put two controllers in their hands and things got weird.

Aftermath:
2+ million YouTube views. Biggest game release in sports history. 59% over FIFA 11 sales. 31% over sales projection in North America.

Praise:
2011 Webby Awards - Honoree; Film & Video, Sports

Team:
Agency: Heat
CD: Nei Caetano
AD: Tofer Moran
CW: Me

Director: Thomas Beug (Steve vs. Hope); Me (Tim vs. Landon)
Editor: Phillip Velasco