Heinz Jalapeno Ketchup - Lil' Kicker
Heinz Jalapeno Ketchup has a spicy little kick to it. And where there's a little kick, there's a tiny donkey. Enter Lil' Kicker -- a real-life miniature donkey that gives folks kicks to their food life. And life life.
We worked with BuzzFeed and Tumblr to have Lil' Kicker kick people into shape online.
Aftermath:
1.5 Million video video views. 500,000 Buzzfeed list shares. A framed picture of a real miniature donkey.
Team:
Agency: Cramer-Krasselt
ECD: Derek Green
GCD: Gary Doyle
Sr. AD: Brandon Ireland
CW: Me
Jr. CW: Max Eastman
Editorial: Angelo Valencia
Music: Nylon