Heinz Jalapeno Ketchup - Lil' Kicker

Heinz Jalapeno Ketchup has a spicy little kick to it. And where there's a little kick, there's a tiny donkey. Enter Lil' Kicker -- a real-life miniature donkey that gives folks kicks to their food life. And life life.

We worked with BuzzFeed and Tumblr to have Lil' Kicker kick people into shape online.

1.5 Million video video views. 500,000 Buzzfeed list shares. A framed picture of a real miniature donkey.

Agency: Cramer-Krasselt
ECD: Derek Green
GCD: Gary Doyle
Sr. AD: Brandon Ireland
CW: Me
Jr. CW: Max Eastman

Editorial: Angelo Valencia
Music: Nylon