Heinz Jalapeno Ketchup - Lil' Kicker

Heinz Jalapeno Ketchup has a spicy lil’ kick to it. And where there's a lil’ kick, there's a tiny lil’ donkey. To kick your food life and life life up a lil’.

We worked with BuzzFeed to create lists of shareable content.

lil_kicker_1.jpeg

We even got to take this picture of the real miniature donkey.

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Aftermath:
1.5 Million video video views. 500,000 Buzzfeed list shares. A framed picture of a real miniature donkey.

Team:
Agency: Cramer-Krasselt
ECD: Derek Green
GCD: Gary Doyle
Sr. AD: Brandon Ireland
CW: Me
Jr. CW: Max Eastman

Editorial: Angelo Valencia
Music: Nylon