Corona - Luna Corona
We aimed for the moon. And it worked.
As soon as things aligned, we threw a party. Below is some of the swag.
Aftermath:
Sales increase in NYC of 7.9%. Millions of impressions worldwide. And when it finally worked, a lot of high-fives with the team.
Praise:
- Cannes Lions - 1 Gold, 1 Silver, 2 Shortlists
- Creativity's Top 5
- Chicago ADDYs - Best in Show, 3 Gold, 1 Silver
- Regional ADDYs - Gold
- National ADDYs - Gold
- Effie - Silver
- Obie - Silver
- Communication Arts (Ad Annual #55, Poster)
- One Show - Merit
- LIAs - Finalist
Team:
Agency: Cramer-Krasselt
ECD: Derek Green
GCD: Derek Sherman, Jimmy Olson
ACD: Rick Standley
Sr. AD: Brandon Knowlden
CW: Me
Design Consultant: Super Top Secret
Editorial: Whitehouse
Music: Nylon