EA Sports NCAA Football 12 - TV

15-second spots that even the most super of college super can’t live up to. Then again, they probably shouldn’t. Just for their own health.

Aftermath:
22% over initial sales projection. Biggest first 2 weeks for an NCAA Football title in EA history.

Praise:
- 2011 YoungGuns International Award – Bronze Bullet (“True Friend”)
- 2011 YoungGuns International Award – Finalist (“Doctor”)

Team:
Agency: Heat
CD: Warren Cockrel
AD: Jason Rosenberg
CW: Me (Surprise!)
Designer: Christa Chapman

Director: David Shane
Editor: Stewart Reeves