EA Sports NCAA Football 12 - TV
15-second spots that even the most super of college super can’t live up to. Then again, they probably shouldn’t. Just for their own health.
A spot my Art Director, Designer and I came up with while at Heat (Advertising, not basketball).
ECD - Steve Stone
CD - Warren Cockrel
ACD - Anna Rowland
AD - Jason Rosenberg
Designer - Christa Chapman
CW - Kris Kennedy
Production Company - O-Positive
Director - David Shane
A spot my Art Director, Designer and I came up with while at Heat (Advertising, not basketball).
ECD - Steve Stone
CD - Warren Cockrel
ACD - Anna Rowland
AD - Jason Rosenberg
Designer - Christa Chapman
CW - Kris Kennedy
Production Company - O-Positive
Director - David Shane
A spot my Art Director, Designer and I came up with while at Heat (Advertising, not basketball).
ECD - Steve Stone
CD - Warren Cockrel
ACD - Anna Rowland
AD - Jason Rosenberg
Designer - Christa Chapman
CW - Kris Kennedy
Production Company - O-Positive
Director - David Shane
Aftermath:
22% over initial sales projection. Biggest first 2 weeks for an NCAA Football title in EA history.
Praise:
- 2011 YoungGuns International Award – Bronze Bullet (“True Friend”)
- 2011 YoungGuns International Award – Finalist (“Doctor”)
Team:
Agency: Heat
CD: Warren Cockrel
AD: Jason Rosenberg
CW: Me (Surprise!)
Designer: Christa Chapman
Director: David Shane
Editor: Stewart Reeves